“We got feedback from people who would say, ‘Listen, if you change the Sun-Maid box, it’s like changing the American flag,’” said Overly, Sun-Maid's Chief Executive.

Read more about the challenges we overcame to bring Sun-Maid's brand and packaging into the 21st century HERE.

Bimbo

Defining the premium offering at shelf

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DESIGN | PROMOTION | SIDE STITCHES

Girls on the Run

Girls run circles around yucky boys

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DESIGN | PROMOTION | PROSE

Shakespeare

Such stuff as dreams are made on

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PACKAGING | BRANDING | MORE THAN EGGS

SAUDERS EGGS

An egg is an egg is an egg, unless it's ours

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