The world has changed.
A handful of communication channels has evolved to a few thousand — almost overnight.
The democratization of technology has exponentialized this growth, giving anyone with an internet connection the opportunity to create their own channels.
Keeping up has become a full-time job.
All with less time and shrinking attention spans.
Sentences are being replaced with slang.
Slang is being replaced with abbreviations.
Abbreviations are being replaced with memes and emojis.
So we’ve evolved the way we communicate.
We call the transition from traditional dialogue “visualogue.”
Brands that want to be relevant need to embrace the visualogue culture.
This communication shift makes strategic design more important than ever, and that’s the driving force and inspiration behind Market Street Trust Co.